Doe Deere; a True Unicorn

“Unicorns are people who were born different, are aware of it and proud” at least according to Lime Crime founder Doe Deere who’s ultimate goal for the make-up brand is to see a widespread group of users who are proud to wear the bold, vibrant, and intensely pigmented products.

The origins of Lime Crime began in 2004 as the eBay account name under which Deere sold her self-modeled DIY fashion line. Deere has always been a self-proclaimed “weird kid,” and her fashion needed a bold makeup look to remain on-brand. So, Lime Crime the makeup line was born partly out of necessity as Deere struggled to find the products the New York City native needed. Since it’s founding the brand has developed a majorly influential social media platform with “Instagram trends” with it’s Blue Unicorn Lipstick. The company simply will not produce products they “aren’t obsessed with” on top of being a vegan and cruelty-free certified brand.

With the success of the brand serving as a testament to Deere’s ability, she was named one of the Top Inspiring Female Entrepreneur by Self-Made magazine. Not surprisingly, Deere is adamant that her morning routine include time in which she focuses on both creativity and being freely herself. In a recent article featured by Savoir Flair Deere gave unprecedented insight into her morning routine.

Deere refuses to set an alarm as she diligently gives herself nine hours of sleep to allow her body to naturally wake up at 8:30 in the morning with a glass of water everyday to keep her skin clear. She begins her morning with stretches to avoid tenseness in her body and a homemade breakfast which she eats while looking out of her kitchen window, considering the day before her. While she does check Instagram and chats with her office staff via an internal chat, Deere avoids indulging in digital content in the morning to help keep the “creative juices” flowing as she brainstorms products for the brand.

After nourishing her body, she begins to nourish her mind as she begins her make-up routine. She often opts for mattifying foundations, red or pink blush tones, and a bold red or pink lipstick. This process may take up to an hour depending on her mood that day, but applying her make-up is always her favorite part of the day as she brings life to her face.

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How Doe Deere Transformed the Makeup Industry

Like it or not, the makeup industry is constantly shifting trends and inventing new merchandise. Innumerable beauty experts have a routine in which they follow daily to create seemingly effortless looks. Once the lack of artistic style sets in, these tutorials begin to become nothing more than mundane. That is where the doll queen of unicorns, Doe Deere, comes in.

Doe Deere, LimeCrime creator, began her entrepreneurial journey at merely thirteen selling temporary tattoos to classmates. In an interview posted on Guest of a Guest, Deere mentions how she monetized this item by essentially creating a demand for the product. She displayed her temporary tattoos on herself while asserting that wearing them was most definitely in style. Once everyone wanted a temporary tattoo, they knew exactly who to go to. At such a young age, Doe knew exactly how much confidence and perseverance she had within herself to continue down a entrepreneurial path.

Having spent her childhood in Russia, Doe Deere moved to New York City at the young age of seventeen. Her biggest dream at the time was to become a musician which she accomplished within her time spent in the Big Apple. As a musician, Deere became aware that marketing herself and showing appreciation toward those who love what one can provide whether it is merchandise or a service goes quite far in any business.

As creativity has always flowed readily through Deere, makeup was something she dabbled in since she was young. Who hasn’t attempted to create a masterpiece at a young age with their mother’s or sister’s makeup and ended up with a heated mess all over their face? In Deere’s case, she had a sleepover with her two best friend’s at nine years old and everything she applied on them ended up looking crooked. She did not care at all in the moment as she knew those would be the memories she could easily look back on.

It was not until her twenties when Doe Deere felt more confident in the looks she created. By that time, most companies were producing items geared towards a natural face. Deere, searching high and low, was unable to find a pop of color anywhere in the beauty industry. Many individuals were also beginning to search for colorful beauty products and having no luck which is how LimeCrime, first of it’s kind, became explosive overnight and adored worldwide.

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