A self-proclaimed “Queen of Unicorns,” Doe Deere, rose to stardom in the late 2000s after launching Lime Crime Cosmetics. Her following continues to swell today as she boldly gets into character to entertain fans. She assumes an all-important role as “Queen of Unicorns,” inspiring and empowering women around the globe. It’s amazing how liberating breaking some decades-long “rules” of beauty can be. The celebrated beauty industry executive/Internet entrepreneur embraced what’s widely accepted as imperfection among gadflies, and turned it into a positive. This has unequivocally shaped her career and made her Lime Crime products go viral. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
Lime Crime’s Deere hails from Russia, where she lived up until her late teens. At 17, she made the “Big Apple” (New York) her new home. She adapted to Western culture seamlessly, and her American home also offered countless opportunistic for a budding makeup artist. Deere wasted no time in finding her place among rising talents in the competitive beauty industry. She recounts being an “imaginative” child, dreaming of extraordinary things during her younger years. This partly motivated her move to America. Even in Russia, Deere fed her dreams of being a businesswoman. At age 13, she was discovering temporary tattoo designs, and made them popular, which she later sold to her classmates. Learn more: https://websta.me/n/doedeere
Her New York residency chronicled a period of evolution as Deere explored career paths. She initially pursued music as an emerging talent of a local indie band. It’s also the foundation of her romance and marriage as the hearts of two songwriters became one. The couple collaborated on numerous promotional projects to help the band gain exposure. Deere couldn’t be happier empowering female entrepreneurs worldwide as principal of Lime Crime Cosmetics. However, her ambitions are far greater, which is apparent as she’s building a presence among the world’s emerging female philanthropists.
Women aspiring to one-day achieve entrepreneurial success comparable to the “Queen of Unicorns,” remain committed to learning her strategies. In all her selflessness, Deere prides herself a motivator and mentor. She isn’t egocentric at all, which is golden because there’s a world of aspirants out there. She wholeheartedly wants to help women rise in business today, be it that they’re established or not.
The idea of helping women identify with nonconformist beauty trends considered a “taboo” made sense to Deere. She too faced tough challenges finding products that allowed her to truly express herself. The traditional beauty community shunned everything colorful and peculiar, which is considered “unnatural.” Although some beauty brands offered vibrantly colored products a decade ago, finding them was extraordinarily difficult. The CEO formulated her own collection of fiercely colored novelty makeup line. She studied fashion designing at New York’s FIT (Fashion Institute of Technology).
Lime Crime advertises all cruelty-free vegan products. It bases its indifference on introducing superior beauty formulas developed to really connect with the consumer while promoting healthy habits. She officially introduced her Lime Crime brand in 2008. She adopted the tradename “Lime Crime” after launching an indie fashion brand on eBay. Self-Made Magazine celebrated her success by naming her among their “Top Inspiring Women Entrepreneurs.” Lately, she’s developing her career as an activist and public speaker. She’s joined celebrity beauty professionals on the Vegas Nay’s Stardust Tour and trade shows like PHAMExpo.