Fear Failure In Business? Not If You Use Doe Deere Strategies The Right Way!

A self-proclaimed “Queen of Unicorns,” Doe Deere, rose to stardom in the late 2000s after launching Lime Crime Cosmetics. Her following continues to swell today as she boldly gets into character to entertain fans. She assumes an all-important role as “Queen of Unicorns,” inspiring and empowering women around the globe. It’s amazing how liberating breaking some decades-long “rules” of beauty can be. The celebrated beauty industry executive/Internet entrepreneur embraced what’s widely accepted as imperfection among gadflies, and turned it into a positive. This has unequivocally shaped her career and made her Lime Crime products go viral. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Lime Crime’s Deere hails from Russia, where she lived up until her late teens. At 17, she made the “Big Apple” (New York) her new home. She adapted to Western culture seamlessly, and her American home also offered countless opportunistic for a budding makeup artist. Deere wasted no time in finding her place among rising talents in the competitive beauty industry. She recounts being an “imaginative” child, dreaming of extraordinary things during her younger years. This partly motivated her move to America. Even in Russia, Deere fed her dreams of being a businesswoman. At age 13, she was discovering temporary tattoo designs, and made them popular, which she later sold to her classmates. Learn more: https://websta.me/n/doedeere

Her New York residency chronicled a period of evolution as Deere explored career paths. She initially pursued music as an emerging talent of a local indie band. It’s also the foundation of her romance and marriage as the hearts of two songwriters became one. The couple collaborated on numerous promotional projects to help the band gain exposure. Deere couldn’t be happier empowering female entrepreneurs worldwide as principal of Lime Crime Cosmetics. However, her ambitions are far greater, which is apparent as she’s building a presence among the world’s emerging female philanthropists.

Women aspiring to one-day achieve entrepreneurial success comparable to the “Queen of Unicorns,” remain committed to learning her strategies. In all her selflessness, Deere prides herself a motivator and mentor. She isn’t egocentric at all, which is golden because there’s a world of aspirants out there. She wholeheartedly wants to help women rise in business today, be it that they’re established or not.

The idea of helping women identify with nonconformist beauty trends considered a “taboo” made sense to Deere. She too faced tough challenges finding products that allowed her to truly express herself. The traditional beauty community shunned everything colorful and peculiar, which is considered “unnatural.” Although some beauty brands offered vibrantly colored products a decade ago, finding them was extraordinarily difficult. The CEO formulated her own collection of fiercely colored novelty makeup line. She studied fashion designing at New York’s FIT (Fashion Institute of Technology).

Lime Crime advertises all cruelty-free vegan products. It bases its indifference on introducing superior beauty formulas developed to really connect with the consumer while promoting healthy habits. She officially introduced her Lime Crime brand in 2008. She adopted the tradename “Lime Crime” after launching an indie fashion brand on eBay. Self-Made Magazine celebrated her success by naming her among their “Top Inspiring Women Entrepreneurs.” Lately, she’s developing her career as an activist and public speaker. She’s joined celebrity beauty professionals on the Vegas Nay’s Stardust Tour and trade shows like PHAMExpo.

Doe Deere: A Rebel In Color

Lime Crime founder Doe Deere has a great story. The cosmetics creator was born in Russia and spent her first 17 years there until she brought herself to New York City. Her initial goal was to become a musician, which is exactly what she did upon arriving in New York. While the musical career didn’t flourish as she may have wished, it taught her valuable lessons in career and marketing. She met her husband in New York, in fact, he was in her band. But it also moved her into the career direction she was ultimately destined to be in.


With an eye for fashion, Doe began a DIY line which she started on eBay as limecrime. She created and modeled her own fashions. Bright colors, though, became her staple, her calling card. She had noticed that bright and unusual colors were hard to find. So she decided to put together her favorite color, lime, with eye shadows, lip sticks and nail polishes so bright and vivid that wearing them could be a crime. Thus, Lime Crime was born. Doe was amazed to see how girls were drawn to the bright and vivid tones. For this reason, Lime Crime became a very profitable company.


But what about make-up, in general, drives Doe? Expression. The ability to express oneself and not worry about judgement. And by looking at the brand, looking at her website and its mission title: Rebellion in Color, one can see Doe’s expressive take. There is nothing gentle about the Lime Crime brand. It is bright, eye-catching and in your face. But it does allow one to fully express themselves and that is a win for Doe.


Doe Deere approaches business with team mentality. Many meetings with her President and VP, meetings with her Creative Director, all with one goal. Togetherness. Making sure all are on the same page with the same vision. So far her model has worked great for Lime Crime. Treating her clients and vendors, as well as employees, with love and respect has also been a winning factor in her success.


The sky truly is the limit for Doe Deere and her Lime Crime product. With her wonderful approach to business and those around her, to her terrific product, Lime Crime looks to continue its upward trend.


To discover more, visit www.doedeere.com.



How Julie Zuckerberg Acquires Fresh Talent in The Banking Sector?

In today’s world, the job role of a recruiter is no longer an easy task. While a major section of the workforce in the banking sector is all set to retire, it becomes very crucial for the recruiters to handpick fresh talents from the young generation. Not only that, but the executive recruiters also striving hard every day to motivate them and hire trends, since the business world is currently under the control of the young and dynamic Gen-Xers. Julie Zuckerberg, the principal recruiter of the Deutsche Bank, with her several years of experiences is skilled at fresh talent acquisition and thereby has been employing her unique strategies to overcome these challenges.

The key to her success:

Apart from being confident and a relentless marketer, one of the essential skills required to be a successful recruiter, is to be a patient listener. Since they deal with ‘people business,’ it is very critical for an HR recruiter to be an expert in relationship building and connecting with people. The key to Julie Zuckerberg’s success is her ability to recognize fresh talents and the desires of the employees.

  • By involving the employees in the hiring process, she also gains their trust and thereby increases the chances of connecting with the fresh talents inevitably. Julie also recognizes the power of the social media sites and encourages the employees to take part in open discussions in order to identify a potential candidate smoothly.
  • Maintaining a healthy relationship with the employees is more essential than chasing new talents; this is because, the professionally trained candidates are deemed to multiply the productivity as well as performance, compared to a fresher. Zuckerberg thus, finds it worthwhile to opt for an experienced candidate in the banking sector. Another advantage of maintaining a healthy relationship with the employees is that they can always refer the candidates, whenever there is a vacancy.

Strategies to motivate the fresh talents:

Apart from paying close attention to the social media websites, professionals like Julie Zuckerberg also believes in staying connected with an array of professional organizations across the country. Staying in touch with the offices, recruitment firms, as well as the placement cells of different Universities, helps her to stay ahead of the rest in the industry. The striking part of Julie is that she is always headhunting for fresh talents, even after the official hours. By the aid of close interaction with the candidates, Zuckerberg tries to motivate them consistently.

Because of the lucrative employment package offered by Deutsche Bank, Julie finds herself in an advantageous position. During her leisure time, Julie thus tries to improve the reputation of the bank through social media.

Lesser Known Facts About Julie Zuckerberg:

Whenever she finds time from her busy schedule, she loves to run around, clicking photographs to add to her collection and to taste different types of food.

The Self-Made Success of Malini Saba

While talking about the world’s top female investors who double as philanthropists, one name can never escape our minds. That is no one else other than Malini Saba, the founder of Saban, a company with numerous investment interests in many parts of the world. The company’s interests range from technology companies in the United States, real estate in India and Australia and oil and gas in China. There are many successful investors that we know, but many of them choose to keep all the money for themselves. Saba is among those who have chosen to impact the society by donating to various causes.

Although the perception of women and children in the society has significantly changed, much remains to be done. In 2001, Saba launched a non-profit organization known as Stree: Global Investments in Women. She founded the organization with the aim of changing the way at-risk and low-income women and children across the world perceive themselves and their societal roles.

Former United States President Bill Clinton and Jordanian Queen Noor took part in the inauguration of the organization. Stree offers women access to better healthcare and legal empowerment. It also provides unique forum movements at the grassroots to link with public policy in Eastern Europe, Africa, India and Central America.

Saba has supported many charities including Heart Research Center for South Asians. The center was first of its kind and Saba donated $1 million to kick-start the project. In 2004, Sri Lanka and some parts of India were hit by an earthquake, she visited the affected areas and pledged $10 million to the victims in Sri Lanka.

The Career of Malini Saba

Malini Saba was born in Kuala Lumpur in Malaysia to Sri Lankan parents. She grew up in Australia in a middle-class household. Aged 19, Saba moved to the United States. When she entered the country, she only had $200 the amount she was to survive on. It is tough times that taught her determination that has earned her success.

One day, Saba gate-crashed a gathering of investment bankers at the Stanford University Campus. She talked to some of them who gave her the tips of investing.

Saba started her investment career as a venture capitalist in Silicon Valley in the 1990s. Today, she has investments in more than 20 technology companies that include PayPal, Sycamore Networks and Netscreen Technologies. She also has gone beyond the United States to invest in Asia and South America.