Doe Deere; a True Unicorn

“Unicorns are people who were born different, are aware of it and proud” at least according to Lime Crime founder Doe Deere who’s ultimate goal for the make-up brand is to see a widespread group of users who are proud to wear the bold, vibrant, and intensely pigmented products.

The origins of Lime Crime began in 2004 as the eBay account name under which Deere sold her self-modeled DIY fashion line. Deere has always been a self-proclaimed “weird kid,” and her fashion needed a bold makeup look to remain on-brand. So, Lime Crime the makeup line was born partly out of necessity as Deere struggled to find the products the New York City native needed. Since it’s founding the brand has developed a majorly influential social media platform with “Instagram trends” with it’s Blue Unicorn Lipstick. The company simply will not produce products they “aren’t obsessed with” on top of being a vegan and cruelty-free certified brand.

With the success of the brand serving as a testament to Deere’s ability, she was named one of the Top Inspiring Female Entrepreneur by Self-Made magazine. Not surprisingly, Deere is adamant that her morning routine include time in which she focuses on both creativity and being freely herself. In a recent article featured by Savoir Flair Deere gave unprecedented insight into her morning routine.

Deere refuses to set an alarm as she diligently gives herself nine hours of sleep to allow her body to naturally wake up at 8:30 in the morning with a glass of water everyday to keep her skin clear. She begins her morning with stretches to avoid tenseness in her body and a homemade breakfast which she eats while looking out of her kitchen window, considering the day before her. While she does check Instagram and chats with her office staff via an internal chat, Deere avoids indulging in digital content in the morning to help keep the “creative juices” flowing as she brainstorms products for the brand.

After nourishing her body, she begins to nourish her mind as she begins her make-up routine. She often opts for mattifying foundations, red or pink blush tones, and a bold red or pink lipstick. This process may take up to an hour depending on her mood that day, but applying her make-up is always her favorite part of the day as she brings life to her face.

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