Manufacturers need to make great end caps, for their products to do well. Kenneth Goodgame offers tips on working tips of thumb. To start with, ensure that it is relevant, timely, and local. Secondly, tie into the manufacturers’ national advertising. Also, do not have an extra run of items on the end cap, and make it understandable and if possible, interactive.
Kenneth is widely known for his innovative marketing and merchandising skills. He has a vast experience as an operations management leader. Kenneth specializes in creating billion-dollar OEM excellence. He focuses on quality assurance systems, employee engagement, corporate alignment, and key performance indicators that ensure enhanced performance and profitability. His extensive experience has enabled him to navigate market changes and to avoid severe errors that other stalls often miss.
Goodgame has served as the Senior Vice President and Chief Marketing Officer at the True Value Hardware Company since 2013. He has a degree in Marketing and Finance from the University of Tennessee-Knoxville. Kenneth is an expert at building strong teams as well as profit/loss management. A sequence of successes has marked the time that Goodgame has been working at True Value Hardware. He has created innovative programs that are designed to build immediate impact in the worldwide market. His program launching methods have led to True Value Company being an internationally recognized brand.
Before Kenneth joined the True Value Company, he worked as the Global materials manager at Ace Hardware. While he was at Ace, he improved the total sales and also designed a long-term growth plan. Goodgame not only developed new products but also upgraded the processes that were in place previously. Other companies which he has worked for include Rubbermaid Cleaning Products, The Home Depot, and Black and Decker.
Besides being an expert in product development and brand creation, he is also an expert at promotional planning, sales, and packaging. His vast leadership experience has enabled him to consolidate ideas into a workable plan. Most of his achievement has been through empowerment of his colleges and making them believe that they are part of the team.